L.A.-based Fresh Brothers has hired former CKE Restaurants Inc. executive Ron Coolbaugh as its CEO. Coolbaugh will oversee the company as it moves outside of its home state of California, according to a press release.
Coolbaugh started with CKE Restaurants, parent company of Carl’s Jr. and Hardees, as a high school student in the mid-1980s, where he rose through the ranks over three decades before finally becoming the company’s chief operating officer.
“We are thrilled to have Ron at the helm of the company,” Peter Nolan, principal owner of Fresh Brothers, said in the release. “Ron’s breadth of experience has touched so many important areas, from his years in restaurant operations, executive management and experience in leading restaurant expansion into multiple countries and markets. He knows this industry inside out and is a true success story that showcases the opportunities the restaurant industry offers for its team members.”
“I am very excited to lead the charge as Fresh Brothers’ new CEO,” Coolbaugh said in the release. “This is a brand that has a dedicated fan base because of its commitment to serving premium products and heartfelt support for the communities they serve. I’ve admired Fresh Brothers for several years, and I am so pleased to be part of this journey.”
Fresh Brothers operates 22 locations throughout Southern California.